In redesigning the Southwest Airlines e-ticket, I focused on creating a seamless, user-friendly digital experience while maintaining the brand's signature look and feel. The new e-ticket design emphasizes clarity and ease of use, featuring a clean, intuitive layout that allows passengers to quickly access essential information.

 

Drawing from Southwest's color palette, the design incorporates vibrant blues and reds, ensuring a visually appealing interface that aligns with the airline's energetic and welcoming brand identity. Attention to detail is evident in the typography choices and iconography, enhancing readability and user engagement. This project showcases my ability to blend aesthetic appeal with practical functionality, resulting in a modern, efficient, and brand-consistent digital ticketing solution for Southwest Airlines.

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View the BEFORE TICKET